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The map Les vins du Midi (1947), produced by the Compagnie de Propagande et de Publicité, is a vibrant and informative representation of the principal wine-producing areas of southern France. Created in the immediate post-war period, the map reflects efforts to revive and promote regional industries, particularly viticulture, which played a central role in the economy of the French Midi.
The composition focuses on the broad arc of southern France, encompassing regions such as Languedoc, Roussillon, and parts of the lower Rhône valley. Vineyard areas are clearly delineated through color coding or patterned shading, enabling the viewer to distinguish between different zones of production. These distinctions often correspond to variations in soil, climate, and wine styles, highlighting the diversity of the Midi’s viticultural landscape.
Key cities, including Montpellier, Béziers, and Perpignan, are prominently marked, serving as commercial and administrative centers within the wine trade. Transportation networks—railways and major roads—are carefully integrated into the map, illustrating how wine moved efficiently from vineyards to domestic and international markets. Proximity to the Mediterranean coastline further underscores the export orientation of the region.
The map’s design balances functionality with promotional appeal. Bold typography, clear legends, and harmonious color schemes ensure readability, while decorative elements subtly reinforce the cultural identity of the region. The emphasis is less on topographic detail and more on economic geography, aligning with its purpose as a tool of publicity.
Materials
Materials
Cotton canvas, matte photo paper, fine art paper, pigmented inks.
- The canvas it's 99 % cotton, 450 gr/sqm;
- The matte photo paper it's acid-free (archival paper), 190 gr/sqm;
- The fine art photo paper it's satinated (semi-glossy), 140 gr/sqm.
Shipping & Returns
Shipping & Returns
Dispatching time: 1-2 days.
* Standard shipping fee: The orders will be sent by priority registered mail, usually via client National Post (USPS, Canada Post, Royal Mail, LaPoste, Deutsche Post, PostNL, etc). The delivery times are not guaranteed, sometimes it will take longer and these are beyond our control. Tracking number will be provided. Clients from US and Canada cannot track the parcels as the tracking numbers are not rolled in USPS and Canada Post systems.
* UPS standard: The orders will be sent with UPS expedited option. The delivery time it's between 5-11 days. Tracking number will be provided after dispatch.
* UPS express: The orders will be sent with UPS express saver. The delivery time it's between 4-7 days. Tracking number will be provided after dispatch.
Framing tips
Framing tips
Both type of materials, paper and canvas prints come rolled and will be need to be taken to your local framers.
The image it's printed with a border of 0.6 " (1.5 cm), for framing purposes only.
If you have already a frame, be sure you send us the exact size of the print that will fit inside the frame. We're printing on vectorial plotters so the size could slightly be more or less with 0.4" (1 cm).
If you plan to have the canvas print stretched on wooden frame, you'll need additional border, so please let us know after placing the order.
The images above was cropped from the image at the biggest size available (keeping the best quality and aspect /ratio), so, for good details please choose biggest dimensions that will suit your preferences / space.
Care Instructions
Care Instructions
The print media (canvas or photo paper) could be cleaned only with a dry, soft cloth.
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